Cayman’s tourism industry is gearing up for its Summer Splash programme.
The scheme is intended to boost tourism during the summer months through a series of special offers, said Erin Bodden of the Cayman Islands Tourism Association.
“Cayman Summer Splash is an important promotion for our destination during the slower season. It promotes our islands as a safe, fun and relaxing family friendly destination with lots for everyone to enjoy.
“The Splash Pass allows kids to eat, stay and play for free, which means families can look forward to an affordable getaway in the Cayman Islands. For CITA member businesses it means more heads in beds which means more activity for all tourism related businesses.”
There are series of discounts at various dive, dining and car rental outlets, as well as providers of other services including yacht charter, yoga and the craft market.
Kids age 11 and under also enter free when accompanied by a paying adult at the Cayman Turtle Farm, Pedro St. James and Queen Elizabeth II Botanic Park.
From Friday, 3 June, to Friday, 30 September, the Sea School will also be in season. Kids from 5 to 11 years old will attend a special school with Sir Turtle, where they can learn about the marine life of the island. The school runs on Mondays at 11am and Friday at 1pm at Atlantis Sea World Observatory.
Accommodation offers include a fifth night free for a minimum five-night stay, plus a free introductory Scuba course or free trip to Stingray City. The offers are only available when booked as part of a Summer Splash package.
Along with the Splash Pass, visitors are encouraged to fill in a Cayman Islands Department of Tourism questionnaire. Among the questions are how visitors became aware of the Summer Splash offer, how they booked their vacation package, whether the offer influenced the decision to come to Cayman, which airlines were used and whether the visitor is planning a return visit.
This data will be collected by the Department of Tourism and used to inform future offers. As an incentive to travellers, all completed surveys will be entered into a draw to win round-trip tickets to Cayman on Cayman Airways.
Orientation sessions will take place on Friday, 27 May, at 9am and Monday, 30 May, at 3pm for participating businesses. These sessions will be hosted by the Department of Tourism at its office at Windward 3 in the Regatta Office Park on West Bay Road. Participants should contact Gary Dominguez on 244-1263 or email [email protected] by Wednesday, 25 May.