New ‘summer beer’ launches Saturday
When the Cayman Islands Brewery debuted its summer beer, it was meant to be just that – a limited edition seasonal beer.
Perhaps the brewers didn’t realise that it is summer weather all the time in the Cayman Islands, but they found out quickly that this new flavour was going to be sought after year-round.
“We actually had to launch the real name because people were starting to call it [the summer beer] instead of what it would be,” says James Mansfield, commercial manager for the Cayman Brewery.
And what is the name of the latest addition to the brewery’s lineup?
It’s branded White Tip Lager, and its surprising popularity proves that locals know how to cull the sharks from the fishes.
While many locals have already tasted this new lager, the first canning of the beer is being celebrated with an official launch party on Saturday, 23 July, from 3-6pm at Rackam’s waterfront bar.
“There will be free samples of beer and then you can buy the beer at happy hour prices,” Mansfield tells Weekender.
Have a beer, help a shark
The cans were designed in partnership with the Department of Environment to spread awareness about the importance of shark conservation and to raise money for the cause.
Five cents from the sale of every can of White Tip goes toward the department’s shark conservation efforts.
“They wanted something that was far more interactive and is more than just a flier or a newspaper advert. They wanted something that they could actually use to not only push awareness for it, but raise some money as well,” Mansfield says.
The cans are covered with information about sharks and also feature a 2D barcode that, when scanned by a smart phone, takes the consumer to online information about sharks and their environmental importance.
“LIME will be there [on Saturday] as well, showing us how to use a smart phone to scan and then go to the website,” Mansfield adds.
Representatives from the Department of Environment will also be on hand to clarify any misconceptions or assumptions patrons may have about sharks.
“They’re not all out to get you,” says Olive Dubock, research officer with Marine Conservation International. “There’s roughly between four to five deaths from sharks attacks each year.”
Weekender isn’t afraid of sharks, so meet us there for a can and a scan.