The Cayman Islands Brewery his launched it’s latest product, White Tip Lager, in bottles.
The first bottling run took place the day before the “one man, one vote” referendum, with the accompanying ban on alcohol sales creating a slight hiccup in the launch.
According to James Mansfield of the brewery, the beer was originally scheduled to be launched in bottles during the latter part of the year, but the time line was accelerated due to consumer demand.
Unlike the previous beers launched in bottles, White Tip Lager comes in a clear bottle, which does complicate the brewery’s recycling efforts slightly. However, Mr. Mansfield said this was not much of a concern.
“When we went from the green bottle to the brown bottle for Ironshore everybody wondered how that would affect our recycling, but it doesn’t take two minutes to sort them into different cases. It’s totally reusable and it won’t hit the landfill if we get them back, and of course we’ll give you $2 a case for the empties, which is a good incentive for the consumer,” he said.
The clear bottle has a UV tint to help protect the beer from the Cayman sun, as Mr. Mansfield believes the beers might be spending more time on the beach than in the fridge.
“We’re very please that we’ve found a bottle that we can reuse and it ties in nicely with the conservation message of White Tip Lager,” he said.
A percentage of the sales of White Tip Lager goes towards the Department of Environment’s shark conservation programme, with Mr. Mansfield saying that the sales of the beer has meant that the fundraising is well ahead of the budget originally provided to the department.
“Next quarter will be our first year, and I believe we will be around the $10,000 to $12,000 range and we see the bottle actually help that. They should be able to buy some shark tagging equipment which should help their conservation efforts,” he said.