Ads will have Premier impact

West Indies players, a Boeing 767 jet, Trinidad Carnival dancers, several musical artistes and a monkey named Chico all feature in the Caribbean Premier League’s TV advertising campaign which will be unveiled shortly and aired around the world in the lead up to the tournament that runs in the summer.

Five of the six regional franchise players – Chris Gayle, Dwayne Bravo, Kieron Pollard, Marlon Samuels and Sunil Narine – along with local and regional talent were part of two long and intense days of filming in Trinidad and will result in several TV commercials. Only West Indies captain Darren Sammy was missing.

The theme of the campaign, “We’ve Come To Play”, focuses on everyone who will be a part of the Caribbean Premier League, from the players and the fans to the dancers, the entertainers, the tourists and the celebrities and emphasises the unifying power of the game, and what the public can expect from the Caribbean Premier League.

“When it comes to West Indies cricket, everyone rallies together,” said Rhonda Kelly, CPL event organiser, who was joined by a team of international creative directors and producers for the shoot.

Kelly Holdings, based in the Cayman Islands and run by Kelly and Laurie-Ann Holding, Michael Holding’s wife, has been involved in major Caribbean cricket events for many years.

“The idea behind this campaign is to let the world know that whether it’s on the pitch, in the stands, on the stage or on TV, the CPL is going to show the world how only the Caribbean can play. It’s so much more than a sport – it is going to be an amazing experience where everyone comes to play.”

Gayle appreciates that the ads are more than just about cricket. They are about showing people the Caribbean and all that is has to offer.

He said: “The chance to promote the game and at the same time my home in the Caribbean is great, I really think people will enjoy the ads, it was fun to do and made me appreciate even more all of the people who join in and support us when we play.”

The inaugural 2013 Caribbean Premier League tournament is from 29 July through 26 August across the Caribbean.

Along with the six regional franchise players, two international franchise players – Ricky Ponting and Adam Gilchrist – have been announced to date. Ninety players in total will be contracted to play in the CPL. Each of the six franchise teams will be comprised of 15 players.

All teams are required to have a minimum number of local players from that particular country.

At least four of them must be under 23 and teams can also field a maximum of four international players. The remainder of the team must consist of regional and 
local players.

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