A new advertising campaign for the Cayman Islands was unveiled last week at a reception in Canada.
The Minister of Tourism, Charles Clifford, spoke to members of the travel industry and financial partners at an event billed as Discover the Colours of the Cayman Islands, which was held at the Four Seasons Centre for the Performing Arts in Toronto.
In his address, Minister Clifford spoke of the new advertising campaign: Three Islands. One Idyllic Destination. The campaign was designed to showcase the unique characteristics of each island.
Photographic backdrops were showcased at the event, allowing guests to view ‘Cosmopolitan’ Grand Cayman, ‘Rugged’ Cayman Brac and ‘Tranquil’ Little Cayman.
‘One of the primary distinguishing factors is that Cayman is not one place, but a family of three destinations, each with its own distinct personality, terrain, flora, fauna, feeling and of course – vibrant colours,’ said Minister Clifford.
He also noted several exciting updates including Camana Bay, the Mandarin Oriental, Cayman Diving Lodge, the redevelopment of Owen Roberts International Airport, Cayman Cookout, Cayman jazz fest and the greening of Little Cayman, among others.
Camana Bay also participated in the event on Tuesday night, sharing with guests the details of the Town Centre, noting that it includes a six-screen, state-of-the-art theatre, bookstore, luxury retail shops, school, offices and restaurants to date.
Minister Clifford also noted that the Cayman Islands is working closely with Rebecca Grinnals of Engaging Concepts to grow the wedding and honeymoon market from Canada.
Minister Clifford noted that overall arrivals from Canada were up 15 per cent ahead of 2007 and that the positive trend showed no signs of slowing.
‘At a time of unprecedented global challenges, when consumers are confronted with so many choices, we are grateful that the ties between your country and ours, which have endured for more than 30 years, remain incredibly strong,’ Minister Clifford concluded.
Minister Clifford speaks at the Discover the Colours of the Cayman Islands reception in Toronto. Photo: Submitted
‘Cosmopolitan’ Grand Cayman backdrop. Photo: Submitted
‘Tranquil’ Little Cayman Backdrop. Photo: Submitted