Just days after promoting the Cayman Islands Marathon at the Boston Marathon, it was off to London for the race organisers to entice UK runners to come across the pond to run the local race.
The Cayman Islands Marathon, in partnership with its major sponsor, the Cayman Islands Department of Tourism, exhibited at the 28th Annual London Marathon, which attracted 46,500 runners and a half million spectators.
It was Cayman’s first time at the London race, and race director Rhonda Kelly is pleased with the response the event received from the attendees at the Expo.
‘The London Marathon presented an excellent opportunity to market and promote not only the Cayman Islands Marathon but the Cayman Islands as a premier tourist destination,’ said Kelly.
‘The majority of people who visited our booth did not know that the Cayman Islands host a marathon so we definitely generated a lot of awareness but also a lot of interest.
‘We can never overestimate the irresistible appeal of a warm, tropical island in the middle of a cold, miserable winter so we anticipate quite a favourable response from the UK.
‘I would like to thank the Department of Tourism for sponsoring our participation at the London Marathon, and the staff from Tourism’s UK office who were absolutely fantastic and promoted our race and these islands so enthusiastically. We could not have attended without this support.’
Kelly said that the Cayman Marathon has also teamed up with 209Events.com, a sports tour operator out of the UK, which will be offering great packages for people travelling to Cayman for the race.
To date 24 people have registered for the race and the majority of them are overseas runners, which is encouraging for the organisers.
‘The word is getting out there about the Cayman Islands Marathon, and our marketing efforts are gradually being rewarded.
‘With 20 overseas runners already registered at this early stage, and the results that we expect from our participation at London and Boston, we are hoping that 2009 will be a bumper year.’
The Cayman Islands Marathon is on Sunday, 6 December. All proceeds from the Marathon go to the Cayman Islands Cadet Corps and the Cayman Islands Cancer Society. Online registration complete with early registration discounts is now available at www.CaymanIslandsMarathon.com for the marathon (26.2 miles), half-marathon (13.1 miles) and the 4-person relay.
The Cayman Islands Marathon is sponsored by Department of Tourism, Ministry of Education, Gatorade, Digicel, Flowers Bottled Water, Corona Light, Cayman National, Sagicor, Breezes By the Bay Restaurant, Cayman Free Press, Kirk Freeport, 106.1 KISS FM, Grand Cayman Marriott Beach Resort, Island Companies, ESSO, Quaker, CUC, Volkswagen, Tropicana, KPMG, GNC, RE/MAX Cayman Islands and The Final Touch.
- For more information about the race, call Sue Greene at Kelly Holding on 946.8822, email [email protected] or log on to CaymanIslandsMarathon.com.