MILO pours over kids fun run

MILO Energy Drink has signed on as
a sponsor for the Kids Fun Run which is a part of the Cayman Islands Marathon.

It takes place on Sunday 5 December
and MILO will be giving away cool prizes and samples of its tasty product to
the young runners on race day.

MILO joins the Ministry of Health,
Environment, Youth, Sports and Culture, which is the main sponsor of the Kids
Fun Run event. The race is open to primary school students between the ages of
7 and 12 in both Government and private schools.  Registration for up to 500 local school
students is free and students can register online at
or at their schools. 

MILO, which is distributed locally
by Jacques Scott Group, plans to do random drawings for a bicycle and
MILO-branded sports bags, and promote its ready-to-drink, cold products. The
company will also provide t-shirts for the kids.

“We were so excited when MILO
approached us about being a part of the Kids Fun Run,” said Rhonda Kelly, race
director. “It is a brand that is recognised by both kids and adults, and the
product is absolutely delicious. We think this partnership will be a mutually
beneficial one, and we thank MILO and Jacques Scott for their support of this
fun event.”

“MILO is pleased to lend its
support to this great event which promotes a healthy, active lifestyle for
kids,” said Eva Atkinson, brand manager for Jacques Scott Group. “MILO is a
delicious and nutritious energy drink that contains essential vitamins and
minerals which stimulate the body and mind, and we believe this brand complements
the objectives that the organisers are trying to achieve.  We look forward to a successful event with
lots of energy, enthusiasm and fun.”

Once again, the school which has
the most kids participating in the Kids Fun Run will win a party at the school
sponsored by TCBY, who hosted a party for last year’s winners, George Town
Primary School. TCBY offers delicious soft serve yogurts and sorbet, hand
scooped yogurt, smoothies and yogurt cakes and pies. 

“We are thrilled that TCBY has
agreed to host a party again for the winning school in the Kids Fun Run
competition,” said Kelly. “TCBY offers a healthy and delicious alternative to
our children at a time when the childhood obesity levels are rising in the
Cayman Islands, and parents are struggling to get their kids to eat healthier
and lead a more active lifestyle.  We
think that this sends a good message to both kids and parents that healthy food
can also be tasty, and we thank TCBY for their community spirit.”

The Kids Fun Run begins at 10:30am
at the Government Administration Building (Glass House) on Elgin Avenue, and
the youngsters will run around half a mile and finish at Breezes by the Bay
Restaurant, where the other runners also complete their event. 

“It is never too early to get our
children involved in activities that will promote a lifestyle of fitness and
exercise,” said Kelly. “The fact is that our kids today lead a very sedentary
lifestyle and it is important that we get them moving.  The Kids Fun Run is an easy, non-competitive
race.  This is also a great opportunity
for families to spend quality time together because parents can run their event
which starts 5.5 hours earlier, and then support their children in their race.”

The Cayman Islands Marathon is
sponsored by Department of Tourism, Ministry of Health, Environment, Youth,
Sports & Culture, Gatorade, Flowers Bottled Water, Digicel, Cayman
National, Sagicor, Breezes By the Bay Restaurant,, Kirk
Freeport, 106.1 KISS FM, Grand Cayman Marriott Beach Resort, Dolphin Discovery,
Milo, BioFreeze/RVC Rehab Services, Digital de Sign, NCI Services, GNC, Quaker,
CUC, Arch Automotive, KPMG, Appleby, Scotiabank, RE/MAX Cayman Islands and The
Final Touch.

Registration for the Cayman Islands
Marathon, half-marathon and four-person relay is available at  Participants can also do walk-in registration
at the Kelly Holding office.


more information email [email protected] or call Bev Sinclair on 345.946.8822.

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