A travel show about Cayman has won a tourism award.
Essential Cayman Islands, a half-hour show filmed by the
Travel Channel, was recorded in April 2009 and broadcast to 117 countries in
Europe, Africa and the Middle East. It was transmitted to 75 million homes in
14 languages.
The show won the Caribbean Tourism Organisation Travel
Journalism Award for Best Broadcast, TV & Radio Feature 2010 at a ceremony
held during the World Travel Market trade show in London on Monday, 8 November.
The judging panel included Trisha Harbord of the News of
the World, Elizabeth Day, features writer for the Observer Review and winner of
last year’s national newspaper category, and Johnson JohnRose, head of
communications at the head office of the Caribbean Tourism Organisation.
Criteria met
The criteria for submissions were that pieces show the
Caribbean in a good light, as well as highlight diversity and inspire travel to
the featured destination(s). After that it was down to the quality of the
writing or production.
“Essential Cayman Islands is an informative, detailed and
thoroughly engaging representation of the islands which represents them and
their diversity in a positive, get-me-there-now light,” said the judges.
The programme was facilitated in conjunction with the Cayman
Islands Department of Tourism and included the Blue Iguana Recovery Programme,
Queen Elizabeth II Botanic Park, Cayman Turtle Farm and Stingray City, as well
as general pieces on Seven Mile Beach and the north of the island. Filming on
Little Cayman included diving the Bloody Bay Wall and a cookery demonstration
by Gladys Howard at Pirates Point.
The Department of Tourism said that Essential Cayman
Islands would have ‘an approximate advertising value of over US$600,000’ during
its first month of broadcast.
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